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MARKETING MANAGEMENT NOTES
| Institution | UNIVERSITY |
| Course | MARKETING MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 384 Pages |
| File Size | 7.15 MB |
| Views | 4125 |
| Downloads | 1 |
| Price: |
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Description
Marketing is as old as civilization. Though marketing is talked and discussed in business terms
today, its origin goes back to the ancient civilization when man used symbols, signs and material
artifacts to transact and communicate with others. Modern marketing revolves around the
concepts, which are age old. The first signs that man made to communicate with others gave
birth to the idea of marketing. The evolution of marketing has made it a structured discipline to
study; otherwise marketing did exist in the ancient past.
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1.0 The various forms of business organization
Business organizations can be formed by one person, a group of people or even government.
Consequently, we could have the following forms of business ownership:
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ii. partnership
iii. limited liability company
iv. cooperative
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DBA 403: Entrepreneurship skills notes
1.0 The various forms of business organization
Business organizations can be formed by one person, a group of people or even government.
Consequently, we could have the following forms of business ownership:
i. sole proprietorship
ii. partnership
iii. limited liability company
iv. cooperative
v. public corpora
11 Pages
269 Views
0 Downloads
284.78 KB
DBA 403: Entrepreneurship skills notes
1.0 The various forms of business organization
Business organizations can be formed by one person, a group of people or even government.
Consequently, we could have the following forms of business ownership:
i. sole proprietorship
ii. partnership
iii. limited liability company
iv. cooperative
v. public corpora
11 Pages
283 Views
0 Downloads
284.78 KB