Organisational direction referred to the human relations as the study of behaviour of the people and their relationships in the organisation with the purpose of meeting the personal needs and objectives with a overview of organisation.

Strategy is the complex plan for bringing the organization from a given state to a desired position in a future period of time. For example, if management anticipates price-cut by competitors, it may decide upon a strategy of launching an advertising campaign to educate the customers and to convince them of the superiority of its products.

Objectives: Development and reinforcement of a general management point of view-the capacity to view the firm from an overall perspective, in the context of its environment. Development of an understanding of fundamental concepts in strategic management: the role of the general manager, the levels and components of strategy, competitive analysis, and organizational evolution. Development of those skills and knowledge peculiar to general management and the general manager's job that have not been covered in previous functional courses. Synthesis of the knowledge gained in previous courses and understanding what part of that knowledge is useful to general managers.

These notes provide a clear and simplified guide to understanding the modern business environment and strategic management practices. They cover key concepts such as business analysis, strategic planning, decision-making, competitive advantage, and organizational growth. Designed for easy learning and revision, the notes combine theory with practical examples to help students develop critical thinking and managerial skills for academic and real-world success.