MARKETING MANAGEMENT NOTES

Institution UNIVERSITY
Course MARKETING MANAGEMENT
Year 1st Year
Semester Unknown
Posted By Rose Oloo
File Type pdf
Pages 384 Pages
File Size 7.15 MB
Views 4126
Downloads 1
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Description

Marketing is as old as civilization. Though marketing is talked and discussed in business terms today, its origin goes back to the ancient civilization when man used symbols, signs and material artifacts to transact and communicate with others. Modern marketing revolves around the concepts, which are age old. The first signs that man made to communicate with others gave birth to the idea of marketing. The evolution of marketing has made it a structured discipline to study; otherwise marketing did exist in the ancient past.
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