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MARKETING MANAGEMENT NOTES
| Institution | UNIVERSITY |
| Course | MARKETING MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 384 Pages |
| File Size | 7.15 MB |
| Views | 4124 |
| Downloads | 1 |
| Price: |
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Description
Marketing is as old as civilization. Though marketing is talked and discussed in business terms
today, its origin goes back to the ancient civilization when man used symbols, signs and material
artifacts to transact and communicate with others. Modern marketing revolves around the
concepts, which are age old. The first signs that man made to communicate with others gave
birth to the idea of marketing. The evolution of marketing has made it a structured discipline to
study; otherwise marketing did exist in the ancient past.
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DBA 403: Entrepreneurship skills notes
1.0 The various forms of business organization
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ii. partnership
iii. limited liability company
iv. cooperative
v. public corpora
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DBA 403: Etrepreneurship Skills Notes
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FINDING SOURCES OF FINANCING
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3. External financing: This comes from outside investors. The investors include
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DBA 403: Etrepreneurship Skills Notes
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1.0 Introduction
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