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MANAGEMENT
| Institution | KISUMU POLYTECHNIC |
| Course | SALES AND MARKETING |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Brian Mike |
| File Type | |
| Pages | 55 Pages |
| File Size | 939.22 KB |
| Views | 2078 |
| Downloads | 0 |
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Description
Management is defined as a process of overseeing and coordinating resources efficiently and effectively in line with the goals of the organisation. Effectiveness is the attainment of goals that enables the realisation of the objectives of an organisation or, briefly, as doing the right thing whereas efficiency is the performing of a job using minimum effort, cost and wastage or simply put as doing things right. The end result of an efficient and effective management is the success of an organisation.
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MBA 808: Strategic Management Full Notes
Strategy is the determination of the long-term goals and objectives of an enterprise and the adoption of the courses of action and the allocation of resources necessary for carrying out these goals. Strategy is management’s game plan for strengthening the organization’s position, pleasing customers, and achieving performance targets.
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