MANAGEMENT
| Institution | KISUMU POLYTECHNIC |
| Course | SALES AND MARKETING |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Brian Mike |
| File Type | |
| Pages | 55 Pages |
| File Size | 939.22 KB |
| Views | 2265 |
| Downloads | 0 |
| Price: |
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Description
Management is defined as a process of overseeing and coordinating resources efficiently and effectively in line with the goals of the organisation. Effectiveness is the attainment of goals that enables the realisation of the objectives of an organisation or, briefly, as doing the right thing whereas efficiency is the performing of a job using minimum effort, cost and wastage or simply put as doing things right. The end result of an efficient and effective management is the success of an organisation.
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Marketing Information Management
Marketing Information Management (MIM) refers to the process of collecting, analyzing, storing, and utilizing data to support marketing decision-making. It involves gathering information about customers, competitors, market trends, and business performance to develop effective marketing strategies. MIM ensures that accurate and relevant data is available for segmentation, targeting, and positioning, helping businesses understand consumer needs and preferences. With advancements in technology, MIM incorporates digital tools, customer relationship management (CRM) systems, and data analytics to improve marketing efficiency. Effective marketing information management enhances decision-making, reduces risks, and enables companies to respond quickly to market changes.
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Project Integration Management
Project Integration Management is the process of coordinating all elements of a project to ensure seamless execution and alignment with organizational goals. It involves developing a project charter, creating a project management plan, directing and managing work, monitoring performance, and implementing necessary changes. This process ensures that different project aspects—such as scope, time, cost, quality, resources, and risks—are effectively integrated. It also includes managing stakeholder expectations and balancing competing demands to achieve project success. By maintaining cohesion across all project phases, Project Integration Management helps organizations deliver value efficiently and meet strategic objectives.
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The project management process groups
The project management process groups are a structured framework that guides project execution from initiation to completion. These five groups include Initiating, Planning, Executing, Monitoring & Controlling, and Closing. The Initiating phase defines the project and secures approval, while the Planning phase establishes detailed objectives, scope, and strategies. The Executing phase focuses on carrying out the project plan and managing resources. Monitoring & Controlling ensures progress aligns with the plan by tracking performance and making necessary adjustments. Finally, the Closing phase formalizes project completion and evaluates outcomes. Together, these process groups ensure projects are systematically managed for successful delivery.
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Project Communications Management
Project Communications Management involves the systematic planning, execution, monitoring, and control of project-related communications to ensure that information is effectively exchanged among stakeholders. It includes identifying stakeholders' communication needs, selecting appropriate communication methods, and ensuring timely and accurate information flow. This process consists of three key components: Plan Communications Management, where communication requirements are defined; Manage Communications, which involves the creation, distribution, and storage of project information; and Monitor Communications, ensuring that communication strategies remain effective throughout the project. Effective Project Communications Management enhances collaboration, reduces misunderstandings, and contributes to overall project success.
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Project Scope Management
Project Scope Management ensures that a project includes all the necessary work—and only the necessary work—to achieve its objectives. It involves defining, documenting, and controlling project scope to prevent scope creep, ensuring that deliverables align with stakeholder expectations. The process includes scope planning, scope definition, Work Breakdown Structure (WBS) creation, scope verification, and scope control. Effective scope management enhances project efficiency, minimizes risks, and ensures that resources are allocated appropriately to meet project goals within time and budget constraints.
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Introduction to Project Management
Introduction to Project Management provides an overview of the principles, methodologies, and best practices for successfully initiating, planning, executing, monitoring, and closing projects. It covers key concepts such as project scope, time, cost, quality, risk management, and stakeholder communication. The course or subject helps individuals develop essential skills in leadership, problem-solving, and decision-making while utilizing project management tools and frameworks like Agile, Waterfall, and Scrum. By understanding these fundamentals, professionals can efficiently manage resources, meet deadlines, and achieve project objectives in various industries.
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Project Cost Management
Project Cost Management is the process of planning, estimating, budgeting, financing, funding, managing, and controlling costs to ensure a project is completed within the approved budget. It involves three key processes: cost estimation (predicting financial resources needed), cost budgeting (allocating funds to project activities), and cost control (monitoring expenditures and making adjustments to prevent overruns). Effective cost management helps maintain financial efficiency, maximizes resource utilization, and ensures project success while meeting stakeholder expectations.
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Project Quality Management
Project Quality Management ensures that a project meets its defined quality standards and stakeholder expectations by implementing quality planning, assurance, and control processes. It involves identifying quality requirements, establishing quality metrics, and continuously monitoring project deliverables to prevent defects and improve performance. By integrating quality management throughout the project lifecycle, organizations can enhance efficiency, reduce costs, and increase customer satisfaction. Effective project quality management relies on industry best practices, compliance with standards, and proactive risk management to achieve successful project outcomes.
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Project Time Management
Project Time Management is the process of planning, scheduling, monitoring, and controlling time-related aspects of a project to ensure timely completion. It involves defining activities, sequencing tasks, estimating durations, allocating resources, and developing a project schedule. Effective time management helps prevent delays, optimizes workflow, and ensures that project milestones and deadlines are met. Key components include techniques like Critical Path Method (CPM), Gantt charts, and time-tracking tools. By proactively managing time, project managers can mitigate risks, improve efficiency, and enhance overall project success.
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cdaac notes level 5 business management
This curriculum has been designed for competency-based training and has independent units of learning that allow the trainee flexibility in entry and exit. In developing the curriculum, significant involvement and support was received from various organizations.
58 Pages
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