Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.

The formation and winding up of any company in Kenya is governed by the Company’s Act Cap 486 of the Laws of Kenya. The company legislation in Kenya owes its origin to the English company law. The companies Act of Kenya which came into force on 1st January 1962 is based on English companies Act of 1948.This Act is still applicable together with later amendments. The Act provides a basic legal framework for the regulation of companies in Kenya. It makes provision for the legal incorporation of companies and lays down rules for their constitution, management and winding up.

The term “system” originates from the Greek term systema, which means to “place together.” Multiple business and engineering domains have definitions of a system. This text defines a system as: System An integrated set of interoperable elements, each with explicitly specified and bounded capabilities, working synergistically to perform value-added processing to enable a User to satisfy mission-oriented operational needs in a prescribed operating environment with a specified outcome and probability of success.

The module introduces learners to the fiscal policy and operations of government. The module then goes further to present theories, processes and practical issues on how governments raise and allocate resources.

This is a first year Diploma courses in business course which gives the students an exposure to the legal principles that bind transactions that business people engage in. The course first explores the nature of Law and introduces the student to the Kenyan legal system. Further the course explores diverse areas of law that relate to the activities that business people engage in a day to day basis.

The word biology is derived from the Greek words /bios/ meaning /life/ and /logos/ meaning /study/ and is defined as the science of life and living organisms. An organism is a living entity consisting of one cell e.g. bacteria, or several cells e.g. animals, plants and fungi.

A system is a set of an orderly grouping of interdependent components linked/put together according to a plan to achieve a specific objective. Examples include, computer system, music system etc.

A college reading set text.

Life skills are behaviors used appropriately and responsibly in the management of personal affairs. They are a set of human skills acquired via teaching or direct experience that are used to handle problems and questions commonly encountered in daily human life. The subject varies greatly depending on societal norms and community expectations.

This course covers free electron theory of metals,introduction to band theory of solids, Fermi surfaces, super conductivity and magnetic properties of materials.

There is science behind selecting the right investment mix for a client and perfectly balancing the risk tolerance.Portfolio management is the process of choosing and managing a set of investments to meet the specific financial goals of the company or an individual.

These are simplified Life Assurance notes to help the student to study and pass exams easily

Financial risk management is a process to deal with key factors affecting interest rates,exchange rates and commodity prices.

These are simplified survival analysis notes to help the student to pass his or her exams.

Simple and clear notes

Simple

Simple and Clear

Simple and Clear

Simple and Clear

Simple and Clear