EFFECT OF FOOD SAFETY AND FOOD QUALITY ON CUSTOMER CHOICE OF DINING DESTINATIONS IN KENYA- HOSPITALITY AND TOURISM RESEARCH PROJECT
| Institution | Kimathi Institute of Technology |
| Course | Business , hrm |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | MAKORI KERECHA |
| File Type | docx |
| Pages | |
| File Size | 1.16 MB |
| Views | 1311 |
| Downloads | 0 |
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Description
The effect of Food safety (FS) and Food Quality (FQ) on customer’s destination choice (DC) remains controversial. A number of empirical studies conducted in Kenya failed to seek the manner in which consumers themselves perceived FS and FQ in order to choose their destination of choice. Owing to this contradiction, this study was to determine the effects of FS and FQ on customer choice of dining destinations in Kenya. The objectives of the study were; to assess the relationship between food quality and customer choice on the dining destinations in Kenya, to determine the relationship between food safety assurance and customer choice on dining destinations in Kenya, to determine the relationship between food monitoring and surveillance systems and customer choice of dining destinations in Kenya, to assess the moderating effect of top management commitment on the relationship between food safety and quality and customer choice of dining destinations in Kenya and to assess the moderating effect of customer-based factors on the relationship between food safety and quality and customer choice of dining destinations in Kenya. A cross-sectional survey design was adopted in this study where1058 guests were sampled based on 49% average bed occupancy statistics. Additionally, 54 hotel staff (managers and Sous chefs) were purposively selected from 4-star and 5-star hotels in Kenya. Self-administered questionnaires and structured interview schedules were employed to collect data from respondents. Qualitative data collected through interview schedules was analyzed thematically while quantitative data was analyzed using multiple regression analysis. The study found out that there was positive significant relationship between FQ, FS and FSM in determining customer’s choice of dining destinations (pvalues 0.015, 0.005 and 0.044). The study also found out that there was a moderating effect of top management commitment on the relationship between FQ, FS and choice of customer’s dining destination (p-value = 0.004). While there was a general agreement that top management are committed in affirming food safety and quality, it was also revealed that for every positive improvement in top management commitment, there would be a corresponding positive rate of influence on dining destination choice. The output of the models with and without interaction confirmed that the moderation effect of customer-based factors was found not to be significant but presented itself as an explanatory variable (P=0.25). Although the study presented unique insights into food safety, quality, monitoring as well as surveillance; there were a number of limitations based on the empirical as well as conceptual settings. The study failed to investigate the physical, chemical as well as microbial contaminations that can cause unsafe food. This therefore could be a prime area for future research.
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FACTORS INFLUENCING LOAN PORTFOLIO PERFORMANCE OF COMMERCIAL BANKS IN KENYA-BUSINESS RESEARCH PROJECT
The banking sector is a key source of funding for most businesses. Improved loans portfolio management leads to high performance in functions and activities of an organization. It has an effect on total economy of the country and activities of all organizations. Commercial banks use various avenues to generate their income. Loans disbursed to customer are among many other avenues that are used to generate revenue. However, not all loans disbursed are serviced by debtors. Defaulted loans are on the increase in most Financial Institutions and this causes the banks not to meet their obligation of wealthy maximization. The study therefore sought to investigate factors influencing Loans Portfolio Performance in Commercial Banks of Kenya. Specific objectives were; to establish influence of Credit Management, to determine the influence of Unsecured Loans, to evaluate the effect of Repayment Characteristics and finally to analyze the influence of Technological advancement on loans Portfolio Performance of Commercial Banks in Kenya. Descriptive research design was used. Data collection was sought from Commercial Banks Headquarters in Nairobi. The study was based on census approach as it focused on all the commercial banks listed on Nairobi Security Exchange (NSE), Kenya. For each commercial bank listed, 5 respondents were sought and this provided 55 respondents. The study employed both secondary and primary data. Instruments used to collect data were questionnaires, financial reports of Central Bank of Kenya website and Kenya Bankers Association journals. The analysis of tabulated data employed descriptive statistics correlation and regression with the use of Statistical Package for Social Science (SPSS). The conclusion from the findings indicates that employing proper Credit Management has affirmative and considerable influence on Loans Portfolio Performance of Commercial Banks in Kenya. Unsecured Loans has a significant and positive impact on Loans Portfolio Performance of Commercial Banks in Kenya. Further it was revealed that employing proper evaluation of Repayment Characteristics has significant and positive influence on Loans Portfolio Performance of Commercial Banks in Kenya and that Technological Advancement has significant and positive influence on Loans Portfolio Performance of Commercial Banks in Kenya. Recommendation of the study is that commercial banks should ensure they adopt sound Polices review, carry out proper client functioning credit management department. Further it is recommended that commercial banks should engage more feasible loan security measures intended to lessen loan delinquency ratios which can subsequently encourage positive customer performance.
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