BBM 202: PRINCIPLES OF MARKETING

Institution MASINDE MULIRO UNIVERSITY
Course BUSINESS MANAGEMENT
Year 1st Year
Semester Unknown
Posted By Rose Oloo
File Type pdf
Pages 106 Pages
File Size 829.21 KB
Views 3043
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Description

In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.
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