SERVICES MARKETING NOTES
| Institution | UNIVERSITY |
| Course | SERVICES MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 1622 Pages |
| File Size | 8.8 MB |
| Views | 2713 |
| Downloads | 0 |
| Price: |
Buy Now
|
Description
As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
Below is the document preview.
SSW 412/414: INDUSTRIAL SOCIAL WORK
Trending!
Social work is a profession for those with a strong desire to help improve people's lives. Social workers help people function the best way they can in their environment, deal with their
relationships, and solve personal and professional problems. Social workers practice in a variety of settings. Hospitals and psychiatric facilities they provide or arrange for a range of support
services. In mental health, community centers, and private practice they provide counseling services on marriage, family, and adoption matters, and they help people through personal or
community emergencies, such as dealing with loss or grief or arranging for disaster assistance.
24 Pages
2977 Views
0 Downloads
699.46 KB
HISTORICAL BACKGROUND OF KENYA'S LEGAL SYSTEM
Trending!
The history of Kenya’s Judiciary can be traced to the East African Order in Council of 1897 and the Crown regulations made there under which marked the beginning of a legal system in Kenya. It was based on a tripartite division of subordinate courts; that is,
Native courts, Muslim courts and those staffed by Administrative officers and Magistrates. A dual system of superior courts was also established, one court for Europeans and the other for Africans. This system only lasted for 5 years. Upon the realization by the colonial authorities of the need to have dispute resolution organs, village elders, headmen and chiefs were empowered to settle disputes as they had done in the pre-colonial period.
45 Pages
2683 Views
0 Downloads
252.76 KB
SCR 310: SOCIAL STATISTICS
Trending!
Social statistics is the use of statistical measurement systems to study human behavior in a social environment. This is mainly done through sampling a particular group of people, evaluating a particular subset of data obtained about a group of people, or by observation and statistical analysis of a set of data that relates to people and their behaviors.
53 Pages
3555 Views
0 Downloads
1.04 MB
SSW 306: THE DEMOGRAPHY OF POPULATION AGEING
Trending!
An inevitable consequence of the demographic transition and the shift to lower fertility and mortality has been the evolution in the age structure of the world population. Many societies, especially in the more developed regions, have already attained older population age structures than have ever been seen in the past. Many developing countries in the midst of the demographic transition are experiencing rapid shifts in the relative numbers of children, working-age population and older people.
18 Pages
4199 Views
0 Downloads
135.07 KB
SSW 310: SOCIAL ACTION AND REFORM
Trending!
Social problems and conflicts are integral part of the society from the time immemorial. In providing relief and solution to these problems, social work and social welfare have also remained a part of human society. Professional social work utilizes certain methods of working with people, in view of empowering the people to solve their problems. Among the methods of social work, social action is a professional social work practice whose relevance is often felt in the field situations. The inherent theme behind social action is readjustment of the social institutions and redistribution of power and resources for social justice and
empowerment of the community. As a method of social work, social action mobilizes the general population to bring about structural changes in the social system.
35 Pages
2631 Views
1 Downloads
608.44 KB
SSW 314: RESOURCE MOBILIZATION AND MANAGEMENT & GOVERNANCE OF PUBLIC BENEFIT ORGANIZATIONS
Trending!
Public benefit organizations, also known as non-profit organizations (NPOs) or non- governmental organizations (NGOs), are entities that operate for the purpose of benefiting the public or a specific community, rather than generating profit for
shareholders. These organizations often focus on addressing social, environmental, or humanitarian issues
67 Pages
2800 Views
0 Downloads
657.6 KB
SSW209:Human Growth and Development
Trending!
Behavior —A stereotyped motor response to an internal or external stimulus.
Character —An individual's set of emotional, cognitive, and behavioral patterns learned and accumulated over time.
Cognition —The act or process of knowing or perceiving.
Cognitive —The ability (or lack of) to think, learn, and memorize.
Gene —A building block of inheritance, which contains the instructions for the production of a particular protein, and is made up of a molecular sequence found on a section of DNA. Each
gene is found on a precise location on a chromosome.
59 Pages
2648 Views
0 Downloads
1.94 MB
SSW303:GENDER ISSUES
Trending!
Gender-Refers to the socio-cultural construction of maleness and
femaleness. Gender can broadly be used to refer to the social organization of the
relationships between the sexes . In talking about gender there is
consensus in the feminist literature that gender neither refers to sex nor to women and literally rather ii refers to the socially and culturally established roles and relations of or between men and women. These roles are sometimes unequal between the sexes. Universally societies and cultures demarcates rights, duties and responsibilities through gender
236 Pages
2659 Views
0 Downloads
734.42 KB
SSW307:CONTEMPORARY SOCIOLOGICAL THEORIES
Trending!
The main objective of this course is to discuss and analyze sociological theories which are practiced today. However, it is worth noting that contemporary sociological theories are built on and corporates the classical theories and especially the works of Marx, Durkheim, Weber, Simmel and Mead. Therefore the approach into the understanding of contemporary sociological theories is to be acquainted with the works of classical writers (classical theorists) and the way their ideas are
incorporated into that of the latter writers (contemporary theorists).
111 Pages
3033 Views
0 Downloads
1.92 MB
SSW311: ADOLESCENCE STUDIES
Trending!
Adolescence stands our as a fascinating , interesting and challenging period of human growth and development. It is a period of great physical , social emotional , physiological and psychological change. The adolescent is neither a child nor an adult. In many traditional African societies adolescence marked the period of initiation of a child from childhood to
adulthood.
104 Pages
2328 Views
0 Downloads
1.23 MB