BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 8975 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
Below is the document preview.
ECONOMETRICS AND STATISTICS
Trending!
Econometrics is the social science in which roots for economic theory, mathematics and statistical inference are applied to analyse economic phenomena. It uses mathematical and statistical methods to quantify economic theories. it involves estimation of unknown parameters and making statistical inference regarding the parameters
121 Pages
8403 Views
1 Downloads
2.15 MB
QUANTITATIVE TECHNIQUES
Quantitative techniques are those techniques which provides the decision maker with a systematic and powerful means of analysis and help based on quantitative data in exploring policies for achieving pre-determined goals involves the use of numbers symbols and other mathematical expressions
3 Pages
427 Views
0 Downloads
320.49 KB
232/1: PHYSICS PAPER 1 QUICK REVISION NOTES
QUICK REVISION NOTES WITH OVER 200 WORKED EXAMPLES AND QUICK PRACTICE QUESTIONS!
158 Pages
1192 Views
0 Downloads
1.84 MB
PRINCIPLES OF MARKETING NOTES
Various marketing concepts hold that customers will generally not buy a product
they don’t know or they have not been asked/convinced to buy.It is therefore the
role of the marketing function in any business to fill this gap and complete the
business operation.
110 Pages
1571 Views
5 Downloads
1.11 MB
BCB 316: BUSINESS RESEARCH METHODS
Trending!
Research involves a critical analysis of existing conclusions or theories with regard to newly discovered facts i.e. it’s a continued search for new knowledge and understanding of the world around us.
72 Pages
6939 Views
1 Downloads
778.83 KB
SOURCES OF FINANCE
Trending!
For small companies, this is personal savings (contribution of owners to the company). For large companies equity finance is made of ordinary share capital and reserves; (both revenue and capital reserves). Equity finance is divided into the following classes:
25 Pages
7281 Views
0 Downloads
372.41 KB
LIFE SKILLS NOTES
Trending!
Life skills are psychosocial competencies that helps individual to deal effectively with demands and challenges of life.
30 Pages
2095 Views
0 Downloads
553.03 KB
MANAGEMENT ACCOUNTING
The present lesson explains the meaning, nature, scope and limitations of accounting. Further, it discusses the activities covered under management accounting and its difference with financial accounting.
666 Pages
1251 Views
0 Downloads
4.1 MB
MATERIAL PROCUREMENT
Trending!
It includes; researching acceptable suppliers, requesting quotes, preparing and managing bid tests and awarding contracts. Also deals with assessing risks, managing vendors to assure prompt deliveries and making any necessary adjustments for damaged materials.
11 Pages
8505 Views
0 Downloads
240.29 KB
METHODS OF STUDYING CHILDREN AND ADOLESCENTS
Trending!
As teachers, we might conduct research to find out what is going on in our classrooms,
and to establish ways of remedying problems. This convinces us of the necessity to
explain what things happen and why, and seek ways to understand the child. The
teacher’s role here moves further to that of inquiring or finding out what one doesn’t
know.
21 Pages
7930 Views
0 Downloads
492.62 KB