BBM 124;Principles of Marketing Notes 1st Year
| Institution | Mt Kenya university |
| Course | Bachelor in Business... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Michael Paul |
| File Type | |
| Pages | 121 Pages |
| File Size | 616.05 KB |
| Views | 2953 |
| Downloads | 1 |
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Description
Marketing is the business function that delivers customer satisfaction at a profit. It creates values for the customers and receives values from the customers in return. Marketing focuses on getting customers and keeping customers by satisfying their needs. Marketing creates values and satisfaction for the customer. It is the delivery of satisfaction to the customers at a profit.
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Science scheme of work class 1 notes
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Simplified notes
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WAREHOUSING OPERATIONS AND STOCK CONTROL
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GENERAL STUDIES NOTES
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The basis of any family is the couple i.e. a man and a woman who are united by marital bond or by marriage. Marriage is the marital union of man and woman by virtue of living together in undivided partnership.
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