STRATEGIC MANAGEMENT NOTES

Institution MOI UNIVERSITY
Course MANAGEMENT
Year 1st Year
Semester Unknown
Posted By Mwalimu Evans Okoyo.
File Type pdf
Pages 68 Pages
File Size 1.23 MB
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Description

Strategy is the complex plan for bringing the organization from a given state to a desired position in a future period of time. For example, if management anticipates price-cut by competitors, it may decide upon a strategy of launching an advertising campaign to educate the customers and to convince them of the superiority of its products.
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STRATEGIC MANAGEMENT NOTES
Organisational direction referred to the human relations as the study of behaviour of the people and their relationships in the organisation with the purpose of meeting the personal needs and objectives with a overview of organisation.
12 Pages 439 Views 0 Downloads 861.06 KB
STRATEGIC MANAGEMENT NOTES
Introductory overview of strategic management , the hierachy of management, the strategic management concepts, strategic managers and decisions.
155 Pages 355 Views 0 Downloads 1.32 MB
STRATEGIC MANAGEMENT NOTES ADVANCED
Objectives: Development and reinforcement of a general management point of view-the capacity to view the firm from an overall perspective, in the context of its environment. Development of an understanding of fundamental concepts in strategic management: the role of the general manager, the levels and components of strategy, competitive analysis, and organizational evolution. Development of those skills and knowledge peculiar to general management and the general manager's job that have not been covered in previous functional courses. Synthesis of the knowledge gained in previous courses and understanding what part of that knowledge is useful to general managers.
304 Pages 1897 Views 0 Downloads 9.04 MB