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ELEMENTS OF MARKETING NOTES
| Institution | University |
| Course | MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | |
| Pages | 17 Pages |
| File Size | 644.77 KB |
| Views | 2795 |
| Downloads | 0 |
| Price: |
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Description
This document provides an overview of key marketing concepts and the differences between marketing and selling. It defines marketing as identifying consumer wants and needs and finding profitable ways to satisfy them. The key elements of marketing are the marketing mix of product, price, place and promotion. Marketing takes a long term, customer-focused approach to meeting needs, while selling has a short term product focus. The goal of marketing is customer satisfaction and long term profits, not just sales.
Below is the document preview.
Anatomy of head and neck
The head is the globular cranial end of the body, which contains brain and special sense organs, viz. eyes for vision, ears for hearing and equilibrium, nose for smell, and tongue for taste. It also provides openings for the respiratory and digestive systems. Structurally and developmentally, the head is divided into two parts: cranium and face.
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