DBM1211/CBM1211: Principles of Marketing 1
| Institution | Mount Kenya University |
| Course | School of Business a... |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | francis nduni nzambei |
| File Type | |
| Pages | 82 Pages |
| File Size | 1.22 MB |
| Views | 2871 |
| Downloads | 5 |
| Price: |
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Description
This PDF is a comprehensive Principles of Marketing (DBM1211) instructional material for distance learning under the School of Business and Public Management. It covers fundamental marketing concepts, philosophies, marketing information systems, consumer behavior, segmentation, targeting, positioning, product decisions, and the marketing mix. The document includes a course outline, detailed chapter notes, review questions, and a sample examination paper to guide learners in mastering marketing principles
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