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ASSESSING THE BARRIERS TO EFFECTIVE STRATEGIC LEADERSHIP ON CORPORATE STRATEGY IMPLEMENTATION IN KENYAN- BUSINESS RESEARCH PROJECT
| Institution | Kisii National Polytechnic |
| Course | Business , hrm |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | MAKORI KERECHA |
| File Type | docx |
| Pages | |
| File Size | 250.7 KB |
| Views | 1090 |
| Downloads | 0 |
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Description
This research aimed to examine the barriers emerging from organisational structure, communication strategies and management commitment to corporate strategy implementation. The independent variables within the framework were organisational structure, communication strategies and management commitment, and the dependent variable was corporate strategy implementation. The research used a case study design with a quantitative approach. A nonprobability sampling technique with a total population sampling procedure was used guided by the three specific objectives (i) To assess the influence of organisational structure on strategic leadership in managing corporate strategy implementation (ii) To determine the influence of communication strategies on strategic leadership in managing corporate strategy implementation at Safina Media Group and (iii) To identify the contributing factors to management commitment in facilitating corporate strategy implementation at Safina Media Group. The main data collection instrument was a questionnaire distributed to 55 workers in total, and all 55 usable responses were received and analysed through SPSS 25. The objectives of the study were achieved through descriptive analysis. The analysis revealed that the highest rated barriers to effective strategic leadership are the information management system, poor communication, innovativeness and technology (M = 2.31, DS = 0.99 and M = 3.3304, SD = 1.27 and M = 2.26, SD = 1.04 and 2.28, SD = 1.99) respectively. This could be interpreted that a poor information management system, poor communication, poor innovativeness and low technology form barriers to effective strategic leadership in corporate strategy implementation at Safina Media Group. The findings and conclusion give recommendations that Management needs to understand the importance of managing information, communication, and technological innovations in a long-term perspective. Staff should be given information to carry out their human resource activities as well as make individual holders of management positions aware of the consequences of weak relationships with any employee on corporate strategic implementation. Last but not least, this similar study should be carried out with other entities of similar characteristics for comparison of the findings obtained and the validity of outcomes.
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EXECUTIVE SUMMARY
CHAPTER ONE
Chapter one contains the business describes whereby you describe the nature and management structure of the business, the owners background, the business name, the business location and address, form of ownership, type of business, products and services offered, justification of opportunity, the industry, primary and secondary objectives of the business and the entry and growth strategy.
CHAPTER TWO
Chapter two contains the following; marketing plan and it holds the type of customers, the market share or size, the competition level with others carrying out the same business, a swot analysis table, promotion and advertisement, methods of advertisement, the pricing strategy, the sales tactics and the distribution strategy.
CHAPTER THREEE
Chapter three contains the organization plan whereby you describe the management team and draw the organization chart, describe the qualities of the manager and the assistant manager, recruitment, training and promotion, you describe the remuneration policy and the incentives, the license, permit and by-laws and the support services offered.
CHAPTER FOUR
Chapter four contains the product operation plan that holds the production facilities and capacity, business layout, production strategy, production process, the regulations affecting the operation- health regulations, safety regulations and environmental regulation process.
CHAPTER FIVEChapter five contains the financial plan, pre-operational costs working capital, cash flow statement for the two years, the preform income statement, the balance sheets, the break-even analysis for the business, the desired business financing, proposed business organization and the profitability ratios.
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