Get your editable research project The influence of Service Quality on Customer Satisfaction and Customer Loyalty in 4-star hotels in Nairobi County, Kenya has been a major importance in the hospitality industry. Service quality as seen is a major factor that contributes to customer satisfaction in the hotel industry since excellent service quality will bring about the satisfaction of their guests thus the brand of the hotel will be improved by the satisfaction of their guests. Service quality is also a major factor to which contributes to the loyalty of a guest since the customer will be satisfied and will definitely visit the hotel occasionally since the service quality of the hotel is good and professional thus the customers will talk to other to other potential customers about the quality of service of the hotel and they were treated as well as how they enjoyed their experience in the hotel. This then will improve the appearance of the hotel and increase the brand status of the hotel. We see the relationship of service quality on customer satisfaction and customer loyalty and the various theories as well as the different models that display the relationship between service quality, customer satisfaction and customer loyalty