Effects of destination marketing on tourism performance - hospitality and tourism research project
| Institution | Kimathi Institute of Technology |
| Course | Tourism |
| Year | 3rd Year |
| Semester | Unknown |
| Posted By | MAKORI KERECHA |
| File Type | docx |
| Pages | |
| File Size | 322.68 KB |
| Views | 1147 |
| Downloads | 0 |
| Price: |
Buy Now
|
Description
the current competitive business environment, the use of advertisement as a marketing strategy cannot be out looked in order to remain competitive in the tourism industry. Advertising has been embraced by many as a result of increased technological advancement, where by social media, broadcasting channels and other technologies have been embraced to market and create awareness about the existence of a product and services in a destination. This study therefore, sought to evaluate the influence/effectiveness of destination advertising on tourism performance in Thomsons Falls, Laikipia County. The specific objectives of this study were to examine the various methods of advertising used in Thomsons Falls, to determine the perception of tourists on the effectiveness of the methods used for advertising, to determine the impacts of the different forms of advertising on tourism performance and also to determine the challenges of advertising. Descriptive research design was used in this study. The study employed purposive sampling method in selecting the sample elements. Primarydatawascollectedusingquestionnairesandinterviewschedules.Secondarydatawas collected from documented information to supplement the primary data. The respondents were the employees in Thomsons Falls, TRA officers Laikipia County and the visitors. The target population was 160 respondents, where 50 respondents were accessed as the sample size. Data was processed and analyzed quantitatively. The analysis was done with the help of Statistical Package for Social Science (SPSS) and Excel. Measures of central tendency were used to analyze the quantitative data. The data was presented in form of graphs, tables and charts indicating the frequencies, mean and percentages. The key findings were that: Advertising results to increased profits by 23% to the tourism organizations. This is as aresult 15% increase in visitor numbers, the study also concurred that advertising helps in retaining a firms competitiveness in the market and enables a firm to compete favorably as provided by 21% of the respondents. The research found out from 42% of the respondents population that the use of social media, personal selling and media broadcasting are the most embraced marketing tools which are effective to both the organization and the clients. The study findings and recommendations are useful to the travel and tourism industry stakeholders, the government, all other linked industries and the entire society, and it emphasizes on the importance of advertising and how it affects tourism performance.
Below is the document preview.
FACTORS INFLUENCING LOAN PORTFOLIO PERFORMANCE OF COMMERCIAL BANKS IN KENYA-BUSINESS RESEARCH PROJECT
The banking sector is a key source of funding for most businesses. Improved loans portfolio management leads to high performance in functions and activities of an organization. It has an effect on total economy of the country and activities of all organizations. Commercial banks use various avenues to generate their income. Loans disbursed to customer are among many other avenues that are used to generate revenue. However, not all loans disbursed are serviced by debtors. Defaulted loans are on the increase in most Financial Institutions and this causes the banks not to meet their obligation of wealthy maximization. The study therefore sought to investigate factors influencing Loans Portfolio Performance in Commercial Banks of Kenya. Specific objectives were; to establish influence of Credit Management, to determine the influence of Unsecured Loans, to evaluate the effect of Repayment Characteristics and finally to analyze the influence of Technological advancement on loans Portfolio Performance of Commercial Banks in Kenya. Descriptive research design was used. Data collection was sought from Commercial Banks Headquarters in Nairobi. The study was based on census approach as it focused on all the commercial banks listed on Nairobi Security Exchange (NSE), Kenya. For each commercial bank listed, 5 respondents were sought and this provided 55 respondents. The study employed both secondary and primary data. Instruments used to collect data were questionnaires, financial reports of Central Bank of Kenya website and Kenya Bankers Association journals. The analysis of tabulated data employed descriptive statistics correlation and regression with the use of Statistical Package for Social Science (SPSS). The conclusion from the findings indicates that employing proper Credit Management has affirmative and considerable influence on Loans Portfolio Performance of Commercial Banks in Kenya. Unsecured Loans has a significant and positive impact on Loans Portfolio Performance of Commercial Banks in Kenya. Further it was revealed that employing proper evaluation of Repayment Characteristics has significant and positive influence on Loans Portfolio Performance of Commercial Banks in Kenya and that Technological Advancement has significant and positive influence on Loans Portfolio Performance of Commercial Banks in Kenya. Recommendation of the study is that commercial banks should ensure they adopt sound Polices review, carry out proper client functioning credit management department. Further it is recommended that commercial banks should engage more feasible loan security measures intended to lessen loan delinquency ratios which can subsequently encourage positive customer performance.
1374 Views
0 Downloads
148.01 KB