PR Planning and Programming

Institution MASENO UNIVERSITY
Course PUBLIC RELATIONS
Year 4th Year
Semester Unknown
Posted By Codred Agencies
File Type doc
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File Size 42 KB
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Description

A public relations programme is not about short-term, reactive or haphazard public relations. Part of the IPR definition of public relations includes the following: the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.
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