PR Planning and Programming
| Institution | MASENO UNIVERSITY |
| Course | PUBLIC RELATIONS |
| Year | 4th Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | doc |
| Pages | |
| File Size | 42 KB |
| Views | 9044 |
| Downloads | 0 |
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Description
A public relations programme is not about short-term, reactive or haphazard public relations. Part of the IPR definition of public relations includes the following: the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.
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