PR STRATEGIC PLANNING AND MONITORING

Institution MASENO UNIVERSITY
Course PUBLIC RELATIONS
Year 4th Year
Semester Unknown
Posted By Codred Agencies
File Type doc
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File Size 83 KB
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Description

Public relations activities can easily fail if they are not strategically planned. To succeed in achieving and sustaining favourable image and reputation, practitioners need to develop functional strategy for the use of communication. This is the essence of this unit.
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