PR STRATEGIC PLANNING AND MONITORING

Institution	MASENO UNIVERSITY
Course	PUBLIC RELATIONS
Year	4th Year
Semester	Unknown
Posted By	Codred Agencies
File Type	doc
Pages
File Size	83 KB
Views	2933
Downloads	0
Price:	Ksh. 80 Buy Now Buy via whatsapp

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Description

Public relations activities can easily fail if they are not strategically planned. To succeed in achieving and sustaining favourable image and reputation, practitioners need to develop functional strategy for the use of communication. This is the essence of this unit.

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