PR STRATEGIC PLANNING AND MONITORING
| Institution | MASENO UNIVERSITY |
| Course | PUBLIC RELATIONS |
| Year | 4th Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | doc |
| Pages | |
| File Size | 83 KB |
| Views | 7261 |
| Downloads | 0 |
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Description
Public relations activities can easily fail if they are not strategically planned. To succeed in achieving and sustaining favourable image and reputation, practitioners need to develop functional strategy for the use of communication. This is the essence of this unit.
Below is the document preview.
AMT 307: PRINTING AND PUBLISHING
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Traditionally, publishing is the selection, preparation, and distribution of printed matter—including books, newspapers, magazines and pamphlets. It is the process of production and dissemination of literature or information – the activity of making information available for public view.
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ADJM 0112: FEATURE WRITING II
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The course aims at introducing students to writing feature stories that communicate through entertainment. It enables students sharpen and develop noses for feature ideas.
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SPORTS JOURNALISM
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Sports journalism is a form of journalism that reports on sports topics and events. While the sports department within some newspapers has been mockingly called the toy department, because sports journalists do not concern themselves with the 'serious' topics covered by the news desk, sports coverage has grown in importance as sport has grown in wealth, power and influence.
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AMT 314: NEWSPAPER AND MAGAZINE PRODUCTION
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The course introduces students to the art of producing newspapers and magazines in the contemporary situation. It introduces students to brief history of newspapers and magazines, the personnel involved up to the last stage which is distribution.
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PR Planning and Programming
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A public relations programme is not about short-term, reactive or haphazard public relations. Part of the IPR definition of public relations includes the following: the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.
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MySQL Database Notes
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The MySQL server: This is the heart of MySQL. You can consider it a program that
stores and manages your databases.
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COMMUNICATION AND CULTURE
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Tradition information agents refer to an information processing system that has cognitive capacities to deal with complex environments, whether it is a human being, an animal, a computer or a robot whereby they practiced information processing system without professional practice or accepted standard or accuracy but it involved passing information to one or a group of audience via different means.
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PUBLIC RELATIONS NOTES
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Many forms of misunderstanding spring from lack of communication, and one of the
first objectives in any PRs program is to improve the existing channels of
communication and to establish new ways of setting up a two-way flow of
information and understanding.
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MAGAZINES AND NEWSPAPERS PUBLISHING
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LONG DECISIONS IN DESIGNING A MAGAZINE! We must determine why a magazine is being published what we hope to accomplish by the publication of it.
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AMT 417: TOOLS OF PUBLIC RELATIONS
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Public Relations is all about communicating effectively with the publics. But how is this
managed? This is done with the help of different channels of communication.
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