ABSTRACT Bus ticketing process in Kenya is one of the slowest and time wasting yet it is the mains means of travel between the capital cities to major towns. Currently use of mobile telephone is widespread and considerable penetration has been achieved. In Kenya the application of bus ticketing system is yet to be explored. This comes in the light that Kenya’s bus travel business has grown steadily over time without matching improvement in ticketing or booking services. For long there has complaints and dissatisfaction among the public because travelers move long distances to book tickets and suffer congestion at bus terminals, unnecessary time wasting as a result of misplaced tickets and unauthorized agents who can cause financial loses. Ticket booking at bus companies is inherently time consuming, inconvenient and sometimes frustrating for time conscious passengers and therefore there is need to develop efficient mechanism that operates through an increasingly available technology like the mobile phone and specifically through a widely used application like SMS. The study examined SMS bus booking reduced terminal congestion, minimize time wastage and eliminate unnecessary expenditure. Bus ticketing is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones. The passenger downloads the essential program onto his [her mobile phone. This program allows the passenger to press a button to send an SMS to server indicating their travel details (Departure Date, Departure time, Destination Town, Departure Town).

Normal distribution, Poisson distribution and Binomial distribution

The aim of this study was to investigate factors influencing consumer buying decision towards selected fast moving consumer goods (FMCG) in Nairobi. Quantitative approach along with explanatory research design was applied. The study was conducted on consumer of laundry detergent in Nairobi. A sample of 385 respondents was taken through convenience no probability sampling method, of which a total of 288 valid responses were obtained and used for the analysis. Structured self-administered questionnaire was used to collect the primary data and using SPSS 20.0, both descriptive and inferential analyses were conducted for correlation and multiple linear regression analysis to attain the intended objectives. The Finding indicates that product quality, price, availability, advertisement and brand awareness significantly influence buying decision of consumers in Nairobi, but, product quality, price and availability were the most significant and the demographic profile of shoppers indicates that the market is highly dominated by the purchasing decisions of females within the households in Nairobi plus Retailer's recommendation, friend and family as well as exposure to brands in shops have been identified as the most important sources of information. An important implication for marketers is the development of marketing strategies based on the right knowledge of the decision maker and shopper. Results also give direction for companies and marketers of such products to give attention to consumer’s behavior to be successful.