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PRINCIPLES OF MARKETING
| Institution | UNIVERSITY |
| Course | BACHELOR OF COMMERCE |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Brian Mike |
| File Type | rtf |
| Pages | |
| File Size | 1.04 MB |
| Views | 481 |
| Downloads | 1 |
| Price: |
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Description
Marketing has been viewed differently by different people. This is based on individual
perception. Marketing is a crucial human activity. It embraces the activities we engage in
to satisfy economic needs and wants. Let us pause to examine some definitions by some scholars, as outlined below.
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PRINCIPLES OF MARKETING NOTES
The marketing mix is one of the key concept in modern marketing. It is the set of controllable tools that the firm blend to influence the sale of their products. It is a conceptual framework that helps to structure the approach to each marketing challenge.
20 Pages
234 Views
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695.67 KB
BBM 212: PRINCIPLES OF MARKETING LECTURE NOTES
This course aims at exposing students to the principles and concepts of marketing. It also provides a basis for the understanding of marketing mix and requisites of a marketing career. It attempts to provoke creative thinking and also create a desire to participate in the world of marketing profession.
85 Pages
220 Views
0 Downloads
756.33 KB