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PRINCIPLES OF MARKETING
| Institution | UNIVERSITY |
| Course | BACHELOR OF COMMERCE |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Brian Mike |
| File Type | rtf |
| Pages | |
| File Size | 1.04 MB |
| Views | 1001 |
| Downloads | 1 |
| Price: |
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Description
Marketing has been viewed differently by different people. This is based on individual
perception. Marketing is a crucial human activity. It embraces the activities we engage in
to satisfy economic needs and wants. Let us pause to examine some definitions by some scholars, as outlined below.
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BBM 212: PRINCIPLES OF MARKETING LECTURE NOTES
This course aims at exposing students to the principles and concepts of marketing. It also provides a basis for the understanding of marketing mix and requisites of a marketing career. It attempts to provoke creative thinking and also create a desire to participate in the world of marketing profession.
85 Pages
540 Views
1 Downloads
756.33 KB