BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS

Institution	KENYATTA UNIVERSITY
Course	BCOM
Year	2nd Year
Semester	Unknown
Posted By	Codred Agencies
File Type	docx
Pages
File Size	145.21 KB
Views	1524
Downloads	0
Price:	Ksh. 100 Buy Now Buy via whatsapp

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Description

Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

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