BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS

Institution	KENYATTA UNIVERSITY
Course	BCOM
Year	2nd Year
Semester	Unknown
Posted By	Codred Agencies
File Type	docx
Pages
File Size	145.21 KB
Views	1681
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Description

Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

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