Join Our WhatsApp Channel for Updates!
BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 1503 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Below is the document preview.
AMT 409: COMMUNICATION AND CONFLICT RESOLUTION
Trending!
The world over, conflicts have become a thorn in the flesh of many countries’ democratic advancement. This, therefore, calls for resolution for both good governance, democracy and the general development of a nation. Media being at the centre of every process, therefore, plays a crucial role far as resolving conflicts is concerned. At times how conflict is reported can contribute to its escalation.
3497 Views
1 Downloads
585.5 KB
AMT 411: EDITORIAL WRITING
The newspaper editorial is often referred to as "the voice of the paper." It is up to the staffs to make sure this description is accurate. Everyone has opinion. However, the newspaper, when it expresses its opinion - or the radio or television station that offers opinion features and editorial voices - amplifies its voice by the number of readers or listeners. Therefore, when an editorialist speaks or writes, the responsibility weighing on his or her expression is extremely heavy.
891 Views
6 Downloads
87.5 KB
AMT 411: EDITORIAL WRITING
The newspaper editorial is often referred to as "the voice of the paper." It is up to the staffs to make sure this description is accurate. Everyone has opinion. However, the newspaper, when it expresses its opinion - or the radio or television station that offers opinion features and editorial voices - amplifies its voice by the number of readers or listeners. Therefore, when an editorialist speaks or writes, the responsibility weighing on his or her expression is extremely heavy.
967 Views
0 Downloads
87.5 KB
HIV/AIDS & STIs
The notes are designed to help the learner participate in prevention and control of HIV/AIDS & STIs in the Community.
330 Views
8 Downloads
17.77 KB
K.C.S.E MATHEMATICS SYLLABUS
Trending!
This is the comprehensive K.C.S.E MATHEMATICS SYLLABUS
No pages found
5445 Views
17 Downloads
242.27 KB
K.C.S.E PHYSICS SYLLABUS
Trending!
This is a comprehensive physics syllabus
No pages found
4691 Views
5 Downloads
165.52 KB
K.C.S.E KISWAHILI SYLLABUS
Trending!
This is a comprehensive KNEC syllabus.
No pages found
4737 Views
2 Downloads
64.55 KB
K.C.S.E CRE SYLLABUS
Trending!
This is a comprehensive KCSE Syllabus for CRE
16 Pages
3573 Views
2 Downloads
163.19 KB
K.C.S.E ENGLISH SYLLABUS
Trending!
This is a comprehensive KCSE KNEC Syllabus for English
No pages found
4025 Views
2 Downloads
72.68 KB