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BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 3140 |
| Downloads | 1 |
| Price: |
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Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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BIT 2103: Lesson 6 Mail Merge
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The Mail Merge feature of Microsoft Word is a great way to produce a large number of
personalized letters or labels in a short amount of time. The process can seem daunting to a
beginner, but if you break it down into a series of steps, is very easy to manage.
6 Pages
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INTRODUCTION TO THE LAW OF TORTS
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BIT 2103: Lesson 3 Basic tasks in Word.
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The backstage view helps for creating new documents, saving and opening documents etc.
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BIT 2103: Lesson 2 Word Processing.
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A word processor is a program designed for creating and editing
business and personal documents that are primarily text-based.
Most modern word processors enable you to customize fonts and
formatting - and they often include images and other multimedia
files - such as videos and audio clips.
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BIT 2103: What is HTML
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HTML represents the standard markup language for creating web pages online.
It stands for Hyper Text Markup Language.
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BIT 2103: Lesson 4 Ms Excel
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This tip describes how to use conditional formatting for comfortable viewing results in the
worksheet.
14 Pages
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BIT 2103: Lesson 3 Ms Excel
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If you create a custom list in Excel, you can easily fill a range with your own list of
departments, clients, cities, credit card numbers, etc. This can save time and reduce errors
3 Pages
4751 Views
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BIT 2103: Lesson 2 Ms Excel
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The ribbon provides shortcuts to commands in Excel. A command is an action that the user
performs. An example of a command is creating a new document, printing a documenting, etc.
13 Pages
5583 Views
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533.77 KB