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BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 1525 |
| Downloads | 0 |
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Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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Control accounts are so called because they control a section of the ledgers. By control
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ledger accounts. There are two main types of control accounts:
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HBC 2101: ACCOUNTING FOR TRANSACTIONS
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The cashbook for cash at bank records all the transactions taking place at the bank i.e. the movements of the account held with the bank. The bank will send information
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11 Pages
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HBC 2101: Accounting principles and concepts
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45 Pages
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1.04 MB
HBC 2101: ACCOUNTING FOR MERCHANDISING OPERATIONS
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Income Statements
Single-step income statement
Multiple-step income statement
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Gross Margin ratio = Gross Margin / Net Sales
25 Pages
3167 Views
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62.17 KB
HBC 2101: Accounting Principles Second Canadian Edition
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A merchandising company is an enterprise that buys and sells goods to earn a profit.
1. Wholesalers sell to retailers.
2. Retailers sell to consumers.
25 Pages
2394 Views
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265.27 KB
HBC 2101: Accounting Basics
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In accounting, there are two types of accounts: debit accounts and credit accounts. Under normal accounting circumstances, debit accounts have a positive balance and credit accounts have a negative balance. Along these same lines, each accounting transaction requires two entries: A debit entry and a credit entry. This is called double entry accounting.
2 Pages
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63.1 KB
CILS 2101: COMMUNICATION AND INFORMATION LITERACY SKILLS - full notes
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Welcome to Communication Skills! All human relations, be it formal or
non-formal, official or unofficial are created, developed and sustained through com-
munication. As such it is not only important to carry out communication as a means
to facilitating these relationships but to acquire it as an essential skill of life. This
basically underlines the necessity of the study of this unit as a whole.
159 Pages
3472 Views
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3.55 MB
COMS 110: COMMUNICATION SKILLS 1
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In this note, we shall examine the field of communication to serve as a foundation to what follows in the course. Principally, we shall define communication; outline its elements, principles and its importance in academic and life in general. We shall also briefly examine the various types of communication.
39 Pages
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