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BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 1646 |
| Downloads | 0 |
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Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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SSW303:GENDER ISSUES
Gender-Refers to the socio-cultural construction of maleness and
femaleness. Gender can broadly be used to refer to the social organization of the
relationships between the sexes . In talking about gender there is
consensus in the feminist literature that gender neither refers to sex nor to women and literally rather ii refers to the socially and culturally established roles and relations of or between men and women. These roles are sometimes unequal between the sexes. Universally societies and cultures demarcates rights, duties and responsibilities through gender
236 Pages
1606 Views
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734.42 KB
SSW307:CONTEMPORARY SOCIOLOGICAL THEORIES
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The main objective of this course is to discuss and analyze sociological theories which are practiced today. However, it is worth noting that contemporary sociological theories are built on and corporates the classical theories and especially the works of Marx, Durkheim, Weber, Simmel and Mead. Therefore the approach into the understanding of contemporary sociological theories is to be acquainted with the works of classical writers (classical theorists) and the way their ideas are
incorporated into that of the latter writers (contemporary theorists).
111 Pages
2068 Views
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1.92 MB
SSW311: ADOLESCENCE STUDIES
Adolescence stands our as a fascinating , interesting and challenging period of human growth and development. It is a period of great physical , social emotional , physiological and psychological change. The adolescent is neither a child nor an adult. In many traditional African societies adolescence marked the period of initiation of a child from childhood to
adulthood.
104 Pages
1351 Views
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1.23 MB
SSW315: RURAL AND URBAN STUDIES
Rural Studies- Is the study of rural life and human relationships in the rural environment. The study of rural life is the study of rural population, rural social organization and the social processes comparative in a rural society.AR Desai-Rural studies/sociology- the science of rural society – the science of laws of the development of rural society-has the primary objective to make scientific, systematic and comprehensive study of rural social organization, of its structure, function and the objective tendencies of development and on the basis of such studies to discover the laws of its development
13 Pages
1433 Views
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518.97 KB
SSW410:RURAL AND URBAN STUDIES
Rural Studies- Is the study of rural life and human relationships in the
rural environment. The study of rural life is the study of rural population, rural social
organization and the social processes comparative in a rural society. AR Desai-Rural studies/sociology- the science of rural society – the science of laws of the development of rural society-has the primary objective to make scientific, systematic and comprehensive study of rural social organization, of its structure, function and the objective tendencies of development and on the basis of such studies to
discover the laws of its development
134 Pages
1957 Views
0 Downloads
1.25 MB
SSW 313: GENDER ISSUES IN DEVELOPMENT
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In this lecture, we shall define gender. In the process of doing so, we shall also look at the key concepts in gender and development. We shall then move on to discuss the importance of gender issues in development. Thereafter we shall look at gender mainstreaming. We shall go further and look at gender in project and policy cycles.
21 Pages
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755.46 KB
Social Movements and Social Change
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Social movements are purposeful, organized groups striving to work toward a common goal. These groups might be attempting to create change (Occupy Wall Street, Arab Spring), to resist change (anti-globalization movement), or to provide a political voice to those otherwise disenfranchised (civil rights movements). Social movements create social change.
18 Pages
2097 Views
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263.58 KB
Clinical Nursing 2nd Year
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Introduction to clinical Nursing
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2718 Views
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HISTORY FORM 3 TERM 3 END YEAR FULL EXAMS WITH MARKING SCHEMES
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19 Pages
3186 Views
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BIOLOGY PP3 QUESTIONS AND ANSWERS
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Get pictorial questions for BIOLOGY PP3 QUESTIONS AND ANSWERS.
29 Pages
3576 Views
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1.69 MB