Join Our WhatsApp Channel for Updates!
BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 1638 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Below is the document preview.
HUMAN ANATOMY & PHYSIOLOGY
UPDATED NOTES ON HUMAN ANATOMY & PHYSIOLOGY
69 Pages
387 Views
0 Downloads
731.67 KB
ARE401: CHRISTIAN RESPONSE TO CONTEMPORARY ISSUES
Trending!
UPDATED NOTES ON CHRISTIAN RESPONSE TO CONTEMPORARY ISSUES
99 Pages
4165 Views
0 Downloads
971.15 KB
BBM 124: PRINCIPLES OF MARKETING
UPDATED NOTES ON PRINCIPLES OF MARKETING
60 Pages
499 Views
0 Downloads
324.01 KB
HM204: Human Resource Managment
Trending!
Updated Notes on Human Resource Managment
272 Pages
2761 Views
0 Downloads
2.41 MB
FORM 1 GEOGRAPHY UPDATED NOTES
Trending!
Geography is the study of interrelationship on natural and human phenomena on the earth’s surface.
3812 Views
1 Downloads
264.68 KB
FORM 2 GEOGRAPHY UPDATED NOTES
Trending!
Processes operating in the interior of the earth resulting in the formation of natural physical features or landforms. They are caused by earth movements. Examples of these processes are folding, faulting and Vulcanicity.
3864 Views
1 Downloads
351.37 KB
FORM 3 GEOGRAPHY UPDATED NOTES
Trending!
Download the latest updated Geography notes for Form Three.
4244 Views
1 Downloads
861.29 KB
FORM 4 GEOGRAPHY UPDATED NOTES
Trending!
Land reclamation is the process of converting wasteland into farm land for growing of crops and keeping of animals while land rehabilitation is the process of restoring land to its former productive state.
3741 Views
0 Downloads
166.94 KB
GEOGRAPHY FORM 1 REVISION BOOKLET
Trending!
The booklet contains topical question and answers for Geography Form 1 syllabus.
21 Pages
4275 Views
3 Downloads
1.15 MB