BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 6383 |
| Downloads | 1 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Below is the document preview.
DAF 1102: Fundamentals of Accounting 1
Trending!
The major aim of this course is to develop the learners understanding of the
principles of book-keeping and accounts and the ability to maintain books of accounts and
preparation of financial statements.
143 Pages
5859 Views
2 Downloads
1.73 MB
CBM 1202: Introduction to Principles of Management
The aim of these notes is to help learn managerial skills and levels of management
1514 Views
0 Downloads
13.95 KB
KCSE 2019 BIOLOGY PP1,PP2,PP3 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2019 BIOLOGY PP1,PP2,PP3 QUESTIONS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
25 Pages
8289 Views
1 Downloads
2.18 MB
KCSE 2019 CHEMISTRY PP1,PP2,PP3 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2019 CHEMISTRY PP1,PP2,PP3 QUESTIONS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
36 Pages
9207 Views
0 Downloads
1.35 MB
KCSE 2019 ENGLISH PP1,PP2,PP3 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2019 ENGLISH PP1,PP2,PP3 QUESTIONS & ANSWERS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
27 Pages
8510 Views
0 Downloads
1.27 MB
KCSE 2019 KISWAHILI PP1,PP2,PP3 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2019 KISWAHILI PP1,PP2,PP3 QUESTIONS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
31 Pages
9131 Views
1 Downloads
1.4 MB
KCSE 2019 MATHEMATICS PP1,PP2 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2019 MATHEMATICS PP1,PP2 QUESTIONS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
42 Pages
10239 Views
5 Downloads
1.63 MB
KCSE 2020 BIOLOGY PP1,PP2,PP3 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2020 BIOLOGY PP1,PP2,PP3 QUESTIONS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
28 Pages
10316 Views
2 Downloads
7.22 MB
KCSE 2020 CHEMISTRY PP1,PP2,PP3 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2020 CHEMISTRY PP1,PP2,PP3 QUESTIONS & ANSWERS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
51 Pages
9264 Views
1 Downloads
10.68 MB
KCSE 2020 ENGLISH PP1,PP2,PP3 QUESTIONS & ANSWERS
Trending!
Download a copy of KCSE 2020 ENGLISH PP1,PP2,PP3 QUESTIONS with comprehensive KNEC Marking Schemes, This is instrumental in aiding your revision for your fourth coming examinations.
33 Pages
9068 Views
1 Downloads
10.9 MB