Join Our WhatsApp Channel for Updates!
BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 1589 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Below is the document preview.
CHEMISTRY SYLLABUS
Trending!
UPDATED KNEC CHEMISTRY SYLLABUS
25 Pages
3493 Views
2 Downloads
1.15 MB
KENYA SIGN LANGUAGE SYLLABUS
Trending!
UPDATED KNEC KENYA SIGN LANGUAGE SYLLABUS
7 Pages
4808 Views
10 Downloads
808.57 KB
BUSINESS STUDIES SYLLABUS
Trending!
UPDATED KNEC BUSINESS STUDIES SYLLABUS
16 Pages
3655 Views
0 Downloads
2.3 MB
AGRICULTURE SYLLABUS
Trending!
UPDATED KNEC AGRICULTURE SYLLABUS
23 Pages
3923 Views
1 Downloads
2.21 MB