BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS

Institution KENYATTA UNIVERSITY
Course BCOM
Year 2nd Year
Semester Unknown
Posted By Codred Agencies
File Type docx
Pages
File Size 145.21 KB
Views 2379
Downloads 0
Price: Buy Now whatsapp Buy via whatsapp
  • whatsapp
  • facebook
  • twitter

Description

Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Below is the document preview.

No preview available
CONVEYANCE Trending!
Introduction • To fail to honour an undertaking is professional misconduct. • Undertakings involve settlements such as:- (a) Payment of purchase monies (b) Loan funds (c) Discharge of obligations (d) Accounting to the other party for documents in return
25 Pages 2554 Views 0 Downloads 892.44 KB
SOC/KPS 805: LAW, SOCIETY AND PUBLIC POLICY
In this lecture you will learn what law is and how it relates to society. Human societies can be distinguished from animal groups by reference to social rules. Marriage is a good example of the way in which social rules govern our lives. Not only is the monogamous marriage supported by the predominant religion in our history but it is also maintained through moral rules and by the operation of rules of law which define and control the formalities of marriage ceremony, lay down who can and who cannot legally marry, specify the circumstances whereby divorce may be obtained, define the rights to matrimonial property upon marital breakdown.
162 Pages 103 Views 1 Downloads 1.4 MB
EVIDENCE 2 EXAMINATION OF WITNESSESES Trending!
Evidence 2 Examination of Witnesses Adversarial systems and the examination of witnesses Testing veracity of direct evidence (from witness testimonies) centrality of witness testimony
27 Pages 2963 Views 0 Downloads 1.13 MB
UCI 301: IT PROJECT MANAGEMENT Trending!
Notes on IT projects, development and their management
3261 Views 1 Downloads 832.5 KB
ASC 331: THE SOCIOLOGY OF COMMUNICATION Trending!
A good theory is a way of making sense of a disturbing situation. To engage in theorizing means to take thought about what is there to be learned. Theories are explanations based on observations and reasoning.
11 Pages 3207 Views 0 Downloads 334.74 KB
ASC 328: SOCIOLOGY OF CHILDHOOD Trending!
By the end of this module, the learner will be able to have a clear understanding of Childhood, the difference between child and childhood, the evolution of childhood, the characteristics of a child, the social construction of a child, socialization, the principles of development of childhood in communities, the global child, child rearing practices, children abuse and the African and international conventions on the rights of a child.
95 Pages 3645 Views 0 Downloads 1.84 MB
ASC 327: SOCIOLOGY OF HEALTH AND ILLNESS Trending!
Sociology as a discipline is studies society and the social life and how people in group interact. These interactions influence how people behavior in everyday life including their health behaviour.
84 Pages 3317 Views 9 Downloads 1.13 MB
ASC 100: INTRODUCTION TO SOCIOLOGY
Sociology is the scientific study of the human interaction. It is the systematic study of social behavior and human groups. It focuses primarily on the influence of social relationships on people's attitudes and behavior and on how societies are established and change. [e.g., Tattoo, piercing]
77 Pages 949 Views 0 Downloads 1.19 MB
LIFE NUTRITION CYCLE
Nutrition and Longevity • Good nutrition and regular physical activity can increase life expectancy, support good health, prevent or prolong the onset of disease, and improve the quality of life. • There are many healthy habits that can increase life span. • A person’s physiological age and chronological age may be different. • The benefits of energy restriction in humans in the later years are being studied.
42 Pages 1870 Views 0 Downloads 663.04 KB
APS 307: COUNSELING THEORIES NOTES
A theory is a set of assumptions, principles, propositions, or accepted facts that attempts to provide a plausible or rational explanation of cause-and-effect (causal) relationships among a group of observed phenomenon.
55 Pages 1919 Views 1 Downloads 1.14 MB