BBA 201: UNDERSTANDING MARKETING AND THE MARKETING PROCESS
| Institution | KENYATTA UNIVERSITY |
| Course | BCOM |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Codred Agencies |
| File Type | docx |
| Pages | |
| File Size | 145.21 KB |
| Views | 6594 |
| Downloads | 1 |
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Description
Marketing is the process of communicating the value of a product or service to customers. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
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LESSON 1: DEFINITION OF STATISTICS, DATA COLLECTION AND DATA PRESENTATION TECHNIQUES
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Statistics is the science of data. This involves collecting, classifying, summarizing,
organizing, analyzing, and interpreting numerical information.
7 Pages
8562 Views
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152.45 KB
LESSON 2: MEASURES OF CENTRAL TENDENCY
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One of main objectives of statistical analysis is to obtain one single value that describes the characteristic of the entire mass of unwieldy data. Such a value is called the central value or average value. In this lesson we will consider some of central values which are commonly used.
8 Pages
6385 Views
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213.46 KB
LESSON 3: MEASURES OF CENTRAL TENDENCY cont..
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In this lesson we will discuss the other measures of location or measures of central tendency namely, geometric mean, harmonic mean, median and mode of given data.
10 Pages
7149 Views
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246.31 KB
THEORIES OF LANGUAGE ACQUISITION
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Over the last fifty years, several theories have been put forward to explain the process by which children learn to understand and speak a language. They can be summarised as follows:
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44.66 KB
SZL 105: LABORATORY METHODS AND TECHNIQUES IN ZOOLOGY
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A laboratory is a closed or isolated environment where scientific experiments and procedures are carried out. Laboratory studies are applied in all areas of science namely. Physics, chemistry,biology, agriculture, health, environment, geology, mining among others.
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SST 305: Theory of Estimation Notes
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The objective of statistics is to make an inference about a population based on information contained in a sample. Most statistical inference procedures involve either estimation or hypothesis testing. This course looks at estimation.
41 Pages
6554 Views
6 Downloads
3.41 MB
SMA 335: Ordinary Differential Equation 1
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The subject of differential equations constitutes a very important and useful branch of
modern m mathematics. In this lesson we sh all consider some definition of ordinary
differential equations.
156 Pages
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1 Downloads
2.32 MB
LESSON 7: REGRESSION AND CORRELATION ANALYSIS
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In this lesson we will discuss regression and correlation. Correlation analysis deals with the association between two or more variables; while regression analysis attempts to establish the nature of the relationship between variables.
11 Pages
5874 Views
1 Downloads
271.03 KB
LESSON 6: SKEWNESS AND KURTOSIS
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Skewness refers to lack of symmetry. A skewed distribution is a frequency distribution that is asymmetric (not symmetric). When the longer tail of a distribution extends to the right, it is said to be skewed to the right and when the longer tail of a distribution extends to the left, it said to be skewed to the left.
9 Pages
6280 Views
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257.5 KB
TISSUES
Cells are the body's smallest functional units they are grouped together to form tissues, each of which has specialized functions eg blood, muscles
105 Pages
1261 Views
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9.63 MB