BASIC PRINCIPLES OF MARKETING AND MANAGEMENT
| Institution | UNIVERSITY |
| Course | MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | |
| Pages | 486 Pages |
| File Size | 1.11 MB |
| Views | 9405 |
| Downloads | 0 |
| Price: |
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Description
This lesson deals with basics of the marketing process, marketing
concept and marketing mix i.e. product, price, place and promotion
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