ABA 307: Industrial Psychology Notes

Institution	Maseno University
Course	PSYCHOLOGY
Year	3rd Year
Semester	Unknown
Posted By	Liz Ochola
File Type	pdf
Pages	21 Pages
File Size	244.16 KB
Views	7321
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Behaviour Change at the Work Place through Motivation Motivation is defined as the process that initiates, guides and maintains goal-oriented behaviors. Motivation is what causes us to act, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge. It involves the biological, emotional, social and cognitive forces that activate behavior. In everyday usage, the term motivation is frequently used to describe why a person does something. For example, you might say that a student is so motivated to do well in a master’s program that she spends every night studying.

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