THEORIES OF COMMUNICATION

Institution Maseno University
Course Communication & Medi...
Year 2nd Year
Semester Unknown
Posted By Mwalimu Evans Okoyo.
File Type docx
Pages
File Size 160.41 KB
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THE NORMATIVE THEORIES OF THE PRESS The Authoritarian Media Theory This theory which was developed in the 16th and 17th century Europe (England) stemmed from the absolute power of the monarch. Here the state is actually the master. Those who control the government have the monopoly of the truth and of information approach
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