THEORIES OF COMMUNICATION
| Institution | Maseno University |
| Course | Communication & Medi... |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | docx |
| Pages | |
| File Size | 160.41 KB |
| Views | 10449 |
| Downloads | 0 |
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Description
THE NORMATIVE THEORIES OF THE PRESS
The Authoritarian Media Theory
This theory which was developed in the 16th and 17th century Europe (England) stemmed from the absolute power of the monarch. Here the state is actually the master. Those who control the government have the monopoly of the truth and of information approach
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