BBA 204: TECHNOLOGY AND CREATIVITY
| Institution | University |
| Course | BUSINESS ADMINISTRAT... |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | docx |
| Pages | |
| File Size | 76 KB |
| Views | 8475 |
| Downloads | 0 |
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Description
Innovation is an essential constituent element of successfully marketing strategies in a business. Businesses of all sizes and across the spectrum of industrial and commercial activities need to plan for the systematic development of new products and services. Experienced entrepreneurs who have the authority and skills to search for new ideas and pursue them with energy and intelligence should direct these efforts towards these tasks.
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Lecture 2: Business Environment
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The environment of any organization is “ the aggregate of all conditions, events and influences that surround and affect it.”
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Lecture 3: Business and Society
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A Corporate Code of Ethics begins by setting out the values that underpin the code that describes a company's obligation to its stakeholders. The code is publicly available, details how the company plans to implement its values and vision, and contains guidance on ethical standards and how to achieve them.
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Lecture 4: Finacial Markets and Business
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Commodity Money consists of objects that have value in themselves as well as value in their use as money. Gold is an example of a material that has value in itself but has also
been used as a commodity money in the past.
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Lecture 5: Forms of Business Ownership
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Picking the best type depends on the nature of the business opportunity and the level of personal exposure to risk the owner is willing to accept.
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Lecture 6: Entrepreneurship
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An entrepreneur is someone who: Sees an opportunity – some hole in the market, or some way to better provide a current service and Works effectively to create a solution, carefully designing how the solution will be made and distributed.
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Lecture 7: Principles of Management
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Managers wear many hats and must bring with them an entire toolkit of skills-conceptual skills, human skills, and technical skills-in order to reach organizational goals and objectives effectively.
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Topic 5: LAW OF CONTRACT
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The Law of Contract Act 1961, S. 2(2) provides that, except as may be provided by any written law for the time being in force, the common law of England relating to contract, as modified by doctrines of equity and by the Acts of the United Kingdom Parliament specified in the schedule to the Act, to the extent and subject to modifications in the said schedule, shall extend and apply to Kenya.
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KEYNESIAN THEORY OF INCOME AND EMPLOYMENT
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The fundamental point of the Keynesian theory of income and employment is that employment is a function of income; the greater the level of national income, the greater the volume of employment and vice versa.
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COMMUNICATION SKILLS KNEC NOTES
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The word communication is used to mean speaking or writing or sending a message to another person. Communication is really much more than that. It involves ensuring that your message reaches the target audience and that the receiver understands and responds to the message appropriately.
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