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BBA 204: TECHNOLOGY AND CREATIVITY
| Institution | University |
| Course | BUSINESS ADMINISTRAT... |
| Year | 2nd Year |
| Semester | Unknown |
| Posted By | Mwalimu Evans Okoyo. |
| File Type | docx |
| Pages | |
| File Size | 76 KB |
| Views | 3360 |
| Downloads | 0 |
| Price: |
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Description
Innovation is an essential constituent element of successfully marketing strategies in a business. Businesses of all sizes and across the spectrum of industrial and commercial activities need to plan for the systematic development of new products and services. Experienced entrepreneurs who have the authority and skills to search for new ideas and pursue them with energy and intelligence should direct these efforts towards these tasks.
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CPA/CIFA; Leadership and Management combined notes
Management has been defined by various authors/authorities in various ways.The followingare few often-
quoteddefinitions:
Management guru, Peter Drucker, says the basic task of management includes both marketing and innovation.
According to him, "Management is a multipurpose organ that manages a business and manages managers, and
manages workers and work."
229 Pages
518 Views
1 Downloads
3.75 MB
CPA/CIFA; Leadership and Management combined notes
Management has been defined by various authors/authorities in various ways.The followingare few often-
quoteddefinitions:
Management guru, Peter Drucker, says the basic task of management includes both marketing and innovation.
According to him, "Management is a multipurpose organ that manages a business and manages managers, and
manages workers and work."
229 Pages
487 Views
1 Downloads
3.75 MB
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