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MARKETING MANAGEMENT KNEC NOTES
| Institution | Kenya National Examinations Council |
| Course | BUSINESS MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 123 Pages |
| File Size | 24.69 MB |
| Views | 795 |
| Downloads | 1 |
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Description
Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.
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