ABSTRACT Clothing is a factor in every day human life and interactions with others. Clothing is a systematic means of transmitting information about the wearer. The purpose of this research is to understand the relationship of fashion designers ‘cultural values and personal experiences and the process of creativity in their design process. This study was designed to find out factors influencing the way they dress. The main objective in this study was to identify the physical,i) To produce simple and appropriate outfit. ii) To improve the branding image for fashion and design.iii) To look neat and well-groomed but relaxed iv) To promote recognition of the design. The research will be mainly in Nakuru town. I will involve various people in doing the research e.g. experts and designers. The casual wear will explain into further details hence the upcoming designers will also expand on their knowledge of designing other trending new styles. The clients will be informed of the latest trending designs and fashion