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BBM 202: PRINCIPLES OF MARKETING
| Institution | MASINDE MULIRO UNIVERSITY |
| Course | BUSINESS MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 106 Pages |
| File Size | 829.21 KB |
| Views | 2315 |
| Downloads | 0 |
| Price: |
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Description
In this Module, you will learn about the role that marketing plays in business and the impact it has on society from both a business and consumer perspective. It will develop knowledge and understanding of marketing as an integrated approach to business activity, and provide a framework for analyzing marketing problems and an appreciation of the analytical tools available in developing strategic marketing responses.
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PP2 Revision Questions
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PRE PRIMARY 1 TERM 3 EXAMS SET 1
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Download a full set of PRE PRIMARY 1 TERM 3 EXAMS for the evaluation of your learners.
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PRE PRIMARY 1 TERM 3 EXAMS SET 2
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PRE PRIMARY 1 TERM 3 EXAMS SET 3
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