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MARKETING MANAGEMENT NOTES
| Institution | UNIVERSITY |
| Course | MARKETING MANAGEMENT |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 384 Pages |
| File Size | 7.15 MB |
| Views | 3080 |
| Downloads | 1 |
| Price: |
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Description
Marketing is as old as civilization. Though marketing is talked and discussed in business terms
today, its origin goes back to the ancient civilization when man used symbols, signs and material
artifacts to transact and communicate with others. Modern marketing revolves around the
concepts, which are age old. The first signs that man made to communicate with others gave
birth to the idea of marketing. The evolution of marketing has made it a structured discipline to
study; otherwise marketing did exist in the ancient past.
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HBC 2101: Accounting Principles Second Canadian Edition
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A merchandising company is an enterprise that buys and sells goods to earn a profit.
1. Wholesalers sell to retailers.
2. Retailers sell to consumers.
25 Pages
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HBC 2101: Accounting Basics
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In accounting, there are two types of accounts: debit accounts and credit accounts. Under normal accounting circumstances, debit accounts have a positive balance and credit accounts have a negative balance. Along these same lines, each accounting transaction requires two entries: A debit entry and a credit entry. This is called double entry accounting.
2 Pages
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63.1 KB
CILS 2101: COMMUNICATION AND INFORMATION LITERACY SKILLS - full notes
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Welcome to Communication Skills! All human relations, be it formal or
non-formal, official or unofficial are created, developed and sustained through com-
munication. As such it is not only important to carry out communication as a means
to facilitating these relationships but to acquire it as an essential skill of life. This
basically underlines the necessity of the study of this unit as a whole.
159 Pages
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3.55 MB
COMS 110: COMMUNICATION SKILLS 1
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In this note, we shall examine the field of communication to serve as a foundation to what follows in the course. Principally, we shall define communication; outline its elements, principles and its importance in academic and life in general. We shall also briefly examine the various types of communication.
39 Pages
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724.03 KB
HRD 2101: LESSON 1 Introduction to Communication Skills
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Welcome to Communication Skills! All human relations, be it formal or non-formal, official or unofficial are created, developed and sustained through communication. As such it is not only important to carry out communication as a means to
facilitating these relationships but to acquire it as an essential skill of life.
56 Pages
5401 Views
1 Downloads
477.39 KB
HRD 2101: LESSON 2 Verbal Communication
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There are two forms of communication, namely verbal and non-verbal. Communication
by the spoken or written word, as we all may have noticed in our lives, is the most familiar and consciously acclaimed type of communication.
68 Pages
4106 Views
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1.5 MB
HRD 2101: LESSON 3 Patterns and Techniques in Communication
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The flow of information in an organisation is governed by its structure. In simple terms, organisational structure refers to the manner in which staff are arranged into departments and/or sections that handle different yet correlated tasks in the organisation.
24 Pages
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HRD 2101: LESSON 4 Techniques in Communication
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Hearing- reception of sound. Sound strikes the eardrum causing vibrations. Passive activity. Listening- Hearing and interpreting sounds with an aim to understand the meaning behind the sounds. Active activity.
24 Pages
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HRD 2101: LESSON 5 sources & use of technology in communication.
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Upon completion of this topic you should be able to:
Outline the types of interviews. Discuss the interview process - preparation and execution by both the interviewer and interviewee. Prepare and use questionnaires to collect data. Apply observation and experimentation techniques in collecting information for purposes of research.
37 Pages
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