SERVICES MARKETING NOTES

Institution	UNIVERSITY
Course	SERVICES MARKETING
Year	1st Year
Semester	Unknown
Posted By	Rose Oloo
File Type	pdf
Pages	1622 Pages
File Size	8.8 MB
Views	1963
Downloads	0
Price:	Ksh. 150 Buy Now Buy via whatsapp

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As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.

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