SERVICES MARKETING NOTES
| Institution | UNIVERSITY |
| Course | SERVICES MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 1622 Pages |
| File Size | 8.8 MB |
| Views | 6330 |
| Downloads | 0 |
| Price: |
Buy Now
 Buy via
whatsapp
|
Description
As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
Below is the document preview.
Performance Evaluation of FMS
Trending!
updated notes on Performance Evaluation of FMS
6 Pages
6865 Views
0 Downloads
3.47 MB
EMM 513: Press Tools 2
Trending!
Detailed notes on Press Tools
32 Pages
7055 Views
0 Downloads
3.14 MB
EMM 513: Press Tools 1
Trending!
Detailed notes on Press Tools
39 Pages
6561 Views
0 Downloads
3.01 MB
SPB 9210: BASIC ORGANIC CHEMISTRY
Trending!
LATEST NOTES ON BASIC ORGANIC CHEMISTRY
37 Pages
9228 Views
0 Downloads
1.12 MB
SCS 409: Information Systems in the Enterprise
Trending!
This course examines information systems from a functional view of an organization: Sales and marketing systems, manufacturing and production systems, finance and accounting systems, and human resources systems
45 Pages
6712 Views
0 Downloads
3.85 MB
ECT211: EDUCATIONAL MEDIA AND RESOURCES
Trending!
The course is hoped to impart knowledge, skills and positive attitude in identifying the right media for maximum instructional effectiveness and efficiency. The course is based on the fact that learning is more effective if the media used are multisensory..
2 Pages
8836 Views
1 Downloads
179.49 KB
PRINCIPLES OF DATABASES
This course explains the principles of database in details. ot also highlights its concepts and shows the difference between data and information
1662 Views
0 Downloads
1.13 MB
Ch41: The S-Block Elements
Trending!
This course introduces the S-Block elements, states its properties, variations and use in details
7389 Views
0 Downloads
5.37 MB
Taxonomy of Educational Objectives
Trending!
This course defines educational objectives, differentiates the types of educational objectives.
3. Define terms
and relate the terms cognitive, affective and psychomotor
domains to intellectual skills, communication skills and manipulative skills respectively. It formulates educational objectives belonging to the three domains.
58 Pages
7924 Views
0 Downloads
3.15 MB
Computer Graphics
Trending!
Detailed notes on Computer graphics
16 Pages
2095 Views
0 Downloads
820.14 KB