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SERVICES MARKETING NOTES
| Institution | UNIVERSITY |
| Course | SERVICES MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 1622 Pages |
| File Size | 8.8 MB |
| Views | 1943 |
| Downloads | 0 |
| Price: |
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Description
As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
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87.5 KB
AMT 411: EDITORIAL WRITING
The newspaper editorial is often referred to as "the voice of the paper." It is up to the staffs to make sure this description is accurate. Everyone has opinion. However, the newspaper, when it expresses its opinion - or the radio or television station that offers opinion features and editorial voices - amplifies its voice by the number of readers or listeners. Therefore, when an editorialist speaks or writes, the responsibility weighing on his or her expression is extremely heavy.
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87.5 KB
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