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SERVICES MARKETING NOTES
| Institution | UNIVERSITY |
| Course | SERVICES MARKETING |
| Year | 1st Year |
| Semester | Unknown |
| Posted By | Rose Oloo |
| File Type | |
| Pages | 1622 Pages |
| File Size | 8.8 MB |
| Views | 5043 |
| Downloads | 0 |
| Price: |
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Description
As India moves increasingly toward a services economy, marketers need to know more about marketing service products. On a simplistic note, one can say that services are activities or benefits that one party can offer to another that are essentially intangible and do not result in the ownership of anything. Thus we see how services are different from goods.
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HBC 2101: ACCOUNTING FOR MERCHANDISING OPERATIONS
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Income Statements
Single-step income statement
Multiple-step income statement
Gross Margin = Gross Profit = Net Sales – Cost of Goods Sold
Gross Margin ratio = Gross Margin / Net Sales
25 Pages
7599 Views
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62.17 KB
HBC 2101: Accounting Principles Second Canadian Edition
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A merchandising company is an enterprise that buys and sells goods to earn a profit.
1. Wholesalers sell to retailers.
2. Retailers sell to consumers.
25 Pages
6270 Views
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265.27 KB
HBC 2101: Accounting Basics
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In accounting, there are two types of accounts: debit accounts and credit accounts. Under normal accounting circumstances, debit accounts have a positive balance and credit accounts have a negative balance. Along these same lines, each accounting transaction requires two entries: A debit entry and a credit entry. This is called double entry accounting.
2 Pages
7933 Views
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63.1 KB
CILS 2101: COMMUNICATION AND INFORMATION LITERACY SKILLS - full notes
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Welcome to Communication Skills! All human relations, be it formal or
non-formal, official or unofficial are created, developed and sustained through com-
munication. As such it is not only important to carry out communication as a means
to facilitating these relationships but to acquire it as an essential skill of life. This
basically underlines the necessity of the study of this unit as a whole.
159 Pages
7627 Views
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3.55 MB
COMS 110: COMMUNICATION SKILLS 1
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In this note, we shall examine the field of communication to serve as a foundation to what follows in the course. Principally, we shall define communication; outline its elements, principles and its importance in academic and life in general. We shall also briefly examine the various types of communication.
39 Pages
6915 Views
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724.03 KB
HRD 2101: LESSON 1 Introduction to Communication Skills
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Welcome to Communication Skills! All human relations, be it formal or non-formal, official or unofficial are created, developed and sustained through communication. As such it is not only important to carry out communication as a means to
facilitating these relationships but to acquire it as an essential skill of life.
56 Pages
7959 Views
1 Downloads
477.39 KB
HRD 2101: LESSON 2 Verbal Communication
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There are two forms of communication, namely verbal and non-verbal. Communication
by the spoken or written word, as we all may have noticed in our lives, is the most familiar and consciously acclaimed type of communication.
68 Pages
6337 Views
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1.5 MB
HRD 2101: LESSON 3 Patterns and Techniques in Communication
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The flow of information in an organisation is governed by its structure. In simple terms, organisational structure refers to the manner in which staff are arranged into departments and/or sections that handle different yet correlated tasks in the organisation.
24 Pages
6915 Views
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289.22 KB
HRD 2101: LESSON 4 Techniques in Communication
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Hearing- reception of sound. Sound strikes the eardrum causing vibrations. Passive activity. Listening- Hearing and interpreting sounds with an aim to understand the meaning behind the sounds. Active activity.
24 Pages
6639 Views
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293.16 KB